Shifts in Circulation and Total Readership

Everyday throughout Korea 6.29 million people read JoongAng Ilbo.

As of 2007 JoongAng Ilbo's circulation stood at 1.95 million. If this figure is added to the number of readers who share the newspaper with family at home and with co-workers at the office, the total number of people who read the paper reaches 6.8 million.

¡Ø The circulation of newspaper in year 2003 is ABC valid publication

 Estimated readership: 6,298,321 (2007)

Distribution No. of Copies Distribution of Total Circulation Pass-on Rate Total Readership Household Subscription 78.3% 2.8 4,275,785people Office Subscription 1,950,276 x 20.5% x 5.0 1,999,133people Newsstand Sales 1.2% 1.0 23,403people Total 100.0% 6,298,321

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